The LMA’S Annual Castrol European Managers & Coaches Survey 2014

The League Managers Association (LMA) and Castrol, The Official Performance Partner of the LMA, have today published the Annual Castrol European Managers & Coaches Survey 2014, gathering the views of top-level managers across Europe on the most important issues in modern football.

The Annual Castrol LMA European Managers and Coaches Survey has been developed to collate and better understand the collective views of managers and coaches from 20 different nationalities across Europe, including the full membership of the LMA, on technical and other matters which affect the game on a domestic and international level.

The key points and outcomes from the results of the survey are as follows:

67% of respondents considered the recruitment of players is becoming the most important part of a manager’s / head coach’s job 93% of respondents favour the introduction of technology to football70% of respondents favour the introduction of a mid-season break 73% of respondents support the option of having artificial turf as an alternative in countries which experience more severe weather conditions 73% of respondents opposed the idea of the introduction of an orange card to be issued to players with a yellow card as a ‘final warning’64% of respondents are in favour of the Sporting / Technical Director – Manager/Head Coach ModelThe majority of respondents would like a change to the transfer window dates; there is a majority in favour of an open window where transfers can be made freely at any time of the year.Respondents identified results as the biggest pressure of being a modern day manager

The aim of the survey will be to take an annual snapshot on important topics that shape the game and the working environment for managers and coaches. It will guide the LMA’s thinking and representation of its membership, as well as identifying trends and developments at the heart of the game.

To view the full report, please select the link below:’s%20Annual%20Castrol%20European%20Managers%20&%20Coaches%20Survey%202014.pdf

Howard Wilkinson, Chairman of the LMA said:

“The LMA’s Annual Castrol European Managers Survey is unique in the world of football. As Chairman of the League Managers Association, it is extremely reassuring to know that a highly respected global brand such as Castrol is happy to demonstrate its confidence and belief in the core values and abilities of our Association by joining us in partnerships such as this.”

Richard Bevan, Chief Executive of the LMA said:

“I am delighted that the LMA and Castrol have built upon the initial success of the inaugural survey with this latest edition being distributed to a wider cross section of Elite Managers & Coaches in Europe. With the collective information gained from the survey, the LMA will be in a better position to continue to lobby and represent the interests of managers and coaches to the game’s governing bodies. We thank Castrol for their continued support of the LMA on various technical projects within the game. On behalf of everyone at the LMA, I would like to thank all of the managers and coaches who completed the survey. We very much value and appreciate their input to demonstrate the very powerful collective view of professional football managers and coaches.”

LMA Board Member Sir Alex Ferguson said:

“It is so important that the LMA continue to bring together managers and coaches across Europe to maintain open dialogue. Football is a universal language and the collection of such information is invaluable. This survey covers leadership and management as well as other key technical issues in football so it deals with the issues that affect managers each and every day. The findings of this survey are particularly intriguing and demonstrate the range of views across European football.”

Carlo Ancelotti, manager of Real Madrid said:

“As the role of a manager and coach continues to evolve in the modern game it is vital that our views are not just collected but considered as, despite the range of models across Europe, the Manager/Head Coach maintains responsibility for results. For obvious reasons it is difficult for managers and coaches at the elite level to regularly meet to discuss key developments within the game. Therefore, this survey is so important as through the LMA’s access to many of the major European Clubs and Associations they can obtain the influential collective views of our profession.”

Steve Sedgwick, Europe and Africa Marketing Communications Manager at Castrol said;

“As Official Performance Partner of the LMA, Castrol believes that this survey is valuable for inputting into the future direction of football, bringing together the opinions of managers and coaches from the highest levels of the game as one voice. The parallels between business and football management have long been made, but what the results of this survey underline is the importance of recruiting the best talent and the need to embrace new technology – two key areas that we as a business can readily identify with.”


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